About Us

We are a platform for guys to gift their bros. It's that simple. We create gifts we'd actually want to give our own friends, and we deliver them exactly how we'd want them received.

Think about it: a special occasion is coming up and you want to get your boy something. Let's face it, you like the guy - he's alright. But you'd never tell him that to his face. That would be weird, cringe, and... yikes. Plus, you don't want to hype him up too much, you know how he is. It'll go straight to his head.

You want to show some love, but with a friendly jab to keep him in check. He can take it - he's a big boy. (We assume... we don't actually know him, so that's on you. Man up!)

That's why we're here. ToughLove allows you to send a high-quality gift he'll actually appreciate, without making him feel "all that." How do we do it? By using a precise, science-based ratio of compliments and insults. The formula is top secret - like the Coca-Cola recipe, but with more roasting.

We built this to help guys have some fun and keep things casual. Let us know how the unboxing goes - we live for those moments of "great" delivery!

You should also know that we respect all human beings, we really do! All shapes, sizes, and preferences - go do your thing. However, we don't take ourselves seriously, and neither should you. If you're offended, we apologize, it wasn't our intent to make anyone feel bad, but our store might not be the right place for you.